Post by Hull SEO on Dec 13, 2017 19:59:35 GMT
Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Ensure the number of visits and new visitors from within your target market is increasing. You can stop improving certain pages, but the site as a whole can always be improved.
Start simple, but don’t skip this step.
Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design.
Links are still the currency of the Internet
Search engines like aged domains, and give them more authority over newer sites. The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot.
Layout and formatting
Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is to Google your proposed (sets of) keywords yourself. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic. According to SEO Consultant, Gaz Hall: "Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they’re looking for more easily, and you’ll get more readers."
Consider your audience
Links back to your site from elsewhere online are an important way to improve your search ranking; Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. Do not try to avoid no-follow links completely. These links may have value in improving your search rank.
Start simple, but don’t skip this step.
Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design.
Links are still the currency of the Internet
Search engines like aged domains, and give them more authority over newer sites. The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot.
Layout and formatting
Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is to Google your proposed (sets of) keywords yourself. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic. According to SEO Consultant, Gaz Hall: "Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find what they’re looking for more easily, and you’ll get more readers."
Consider your audience
Links back to your site from elsewhere online are an important way to improve your search ranking; Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. Do not try to avoid no-follow links completely. These links may have value in improving your search rank.