What factors do you need to bear in mind? Does keyword use still apply? In short, you need to paint a vivid, unique picture of your product by not only describing it, but by answering the standard who, what, when, where and why questions. You want a user to click your result on Google, and you do not need to go back to Google to do the same search, which ends with the user pogo-sticking to another result, apparently unsatisfied with your page. When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words.
Your SEO efforts are really just as good as the experience you're creating for your target person. That's why great SEO needs to work in tandem with great content. The days of buying, selling, and trading links for ranking are long gone ... and if you try to bring it back, you will be long gone. In the past, the standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text every time. These days, doing that will get you knocked out of Google in no time. Site speed, from the front end to the back end, is a often overlooked area of web development that also has SEO implications.
The other point that has become increasingly important is that the relevant anchor text should be used in links. This applies not only to external links pointing to your site, but internal links throughout your Web site. Pay attention to how and where you're linking to your content. There's a balance here that might take some practice to nail down. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a small investment in SEO can help your business earn more traffic and visibility. Meta tags are the HTML elements that search engines and visitors find your content. It's what they can see in a search engine and, therefore, it is important to add value in a limited number of characters.
It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. Remember that your success in SEO is directly proportional to the amount of effort you exert. Gaz Hall , an SEO Expert from the UK, said: "An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This implies a complete brand presence, not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. "
Google tends to prefer the Featured Snippet that would be logically as an answer would. The world of search is a big one; even if you serve a niche industry, there are hundreds or even thousands of keywords and topics to choose from, and your choices could make or break your strategy. Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that's why they have introduced and pushing for the implementation of accelerated mobile pages. Google does not only consider the on-page SEO score when ranking an article. It also takes into account many other factors, such as social media signals, backlinks, domain authority, and many other off-page metrics.