Figure out who your ideal customer is

The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP. Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered.

Find Sites Linking To More Than One Competitor

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’.

It Pays To Be Connected

Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds, so this is another benefit of setting up local servers. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. t. If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content.

Determining the goal for the site

Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. Gaz Hall, a UK based SEO Specialist, commented: "Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses."

What is duplicate content?

It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and entice them to click on it. On top of that, your page title should include your target keyword. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot.