Similarly, ADs need to embrace the voice that fans have and the need for different types of engagement, especially from the digital and in-arena products. Gone are the days when coaches and administrators used the logic of “we know what is best for you.” College administrators will need to embrace the growing student-athlete voice and partner with the student-athletes to navigate all of the changes in the Division I student-athlete experience. An industry-wide adjustment we’d like to see is an improved opportunity for student-athletes to test the professional market without losing eligibility. The challenge to continue to provide fans with an in-person game experience that attracts them to our venues will continue. Student-athletes rightfully deserve a voice in their everyday experience on campus and that voice grows every day, from sport program issues to issues of social justice. I am interested in the continued momentum in the sport for social change movement and will watch how sports business leaders choose to play an increased role in making impact on communities. I also believe that advertising and sponsorships will continue to change in a big way as businesses expect greater sophistication in terms of the ability to target individual fans, regardless of how the individual fan chooses to engage with the team.

It’s a big problem - a massive problem that we are solving by creating a paradigm shift on how people think about and pay for parking, the speed and ease of the transaction, the decreased time waiting in line, even HOW you park your car, all fueled by big data analytics. “ 스포츠중계 of daily fantasy, analytics and OTT distribution are ongoing stories to watch. But this is not a blank check, and we need to constantly invest in cyber-security across the industry to preserve the integrity of the fan relationship. In a related vein, I have been very impressed by the work done by the NCAA Sports Science Institute, led by Dr. “The good news is there has never been a better time to participate in intercollegiate athletics, but we must move beyond simply saying, “It is all about the student-athlete.” Our words and our deeds must be consistent. “There have been a number of key issues and trends to follow in recent years, and I’m sure 2016 will be no different. As college athletic programs become even more polarized and schools and conferences begin to separate themselves into specific categories, building an athletic brand that represents your University’s values and succinctly messages your school’s mission will become even more critical in 2016. Schools and conferences that are true to their institution’s mission and then market themselves effectively will be the most successful in this new world of college sports.

Has the MSL shown enough growth and development that we quit referring to the Big Four American professional sports and start calling them the Big Five? What role will virtual reality play in enhancing the fan experience in venue at home and how will that impact attendance at live events? We continue to prove that we can accomplish both goals as our teams are nationally successful and our student-athletes are thriving in the classroom. At Princeton, our student-athletes are not only fully representative of the larger student body, but also fully integrated into the academic and social fabric of the University. This change will occur on many different levels, including vide on demand, TV everywhere, and social delivery. If pro sports have hot tubs and other alternative seating arrangements in the building, college programs won’t be long to adapt. The Ivy League has a consistent and proven model that allows our student-athletes to be BOTH highly successful students and highly successful athletes. Whether it is fan engagement, press conferences, etc., what kind of content can be built in to live streaming that will be relevant to the consumer and how might this ultimately play into current broadcast rights agreements?

If there is a terrorist attack at an American sporting venue or theme park, what will the consumer reaction be in terms of viewing entertainment options as safe? With two young boys at home, both who are big sports fans, our house is a consumer lab of sports media consumption with kids watching on smart TVs, tablets, laptops, phones and anything else that can be charged. We believe that Princeton, along with the seven other schools within the Ivy League, will have the opportunity to take more of a leadership role in college sports than ever before. We’re seeing players, fans and executives who are all digital natives and who are accustomed to interacting with disruptive technologies early in the adoption cycle. Now, Facebook Live Streaming is emerging, and with their following and broader use, could this overshadow the other live streaming avenues? Legal challenges to current college athletics model: Ongoing legal cases (e.g., O’Bannon, Jenkins) will continue to pose threats to the structure and operation of the NCAA and its membership. I’m curious how the College Football Playoff system will evolve, and what this could mean for the structure of football conferences. A second area to watch is the increasing presence of the student-athlete voice in intercollegiate athletics.

Hopeful there will be increasing success in monetization of social and digital media. Finally, the significant power of individual sports personal branding through an athlete’s status & symbolism, underlying their commercial & social value, will be more resonant with business and fans alike. Much more focus will be placed on social media and new technology by sports properties realizing the growing importance of connecting with fans, both existing and potential new emerging fan groups, especially women and families. We will also open our newly rebuilt basketball arena in 2016, which will have a pronounced emphasis on technology and the in-game experience for our fans. With so many events on linear TV and now digital platforms, putting “fannies” in the seats will become more and more of a challenge for colleges and universities. “The ever-evolving world of media and content creation and consumption will continue to dominate the landscape as new entries enter the field and as schools and conferences seek additional resources to support the student-athlete experience. The different niches will continue to be evaluated based on their application where you are and how you want to employ them. Consumption of live sports content: How will major networks continue to evolve their distribution platforms as cable subscriptions decline (e.g., digital, OTT, authentication)?