Canonical URLs in the Wild

The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. You can use somepractical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these tools will significantly speed up the process of coming up with long lists of keywords. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors.

Online marketing is not a monarchy

SEO success relies heavily on the keywords you choose to target. If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. Google tends to prefer Featured Snippet content that begin logically as an answer would.

Build a mobile-friendly site

One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing.

Provide value information rooted in your initial strategy

Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Anchor text has been a huge talking point within SEO for many years now. Gaz Hall, an SEO Expert from the UK, said: "If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs."

Canonical URLs in the Wild

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. The key to boosting visibility and SEO is staying active.