Boost dwell time

oor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users.

Boost Dwell Time

Updating content across a site should be a priority as Google rewards fresher content for certain searches. What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content.

What Are Backlinks

Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. Search engines want to deliver the best results to searchers based on the search terms visitors enter. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. What would you type into a search engine to find your business website or page?

Get People Talking About Your Brand

Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. A so-called website blocker is something that prevents search engines from accessing the site Gaz Hall, from SEO Hull, had the following to say: "Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for."

More backlinks = Higher rankings

Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human.