Use strategic link-building tactics

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the desktop. Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions.

Site Architecture

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them.

Can Images Help Improve My Website’s Search Engine Placement?

The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. You want your company’s name to be one of the first results that they see. Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started.

Boost Dwell Time

The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine’s perspective, and what authority it has. Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. Gaz Hall, an SEO Expert from the UK, said: "Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure."

Repeat keywords in your abstract and throughout the article

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another.